MIAMI, FL (July 2009) – With more than 15 years of combined experience as real estate professionals, Marie-Charlotte Piro and William Harbour have announced the opening of MC² Realty in Miami. MC² Realty will strategically focus on buyer representation as well as consulting services to developers and lenders needing to reposition real estate assets in the new market conditions in Miami and Miami Beach. According to Piro, market conditions are favorable for a new, boutique-sized brokerage in South Florida and traffic in their new agency is already brisk.
“Buyers have more confidence in the Miami and Miami Beach real estate markets and more optimism now than they did a few months ago,” Piro said. “We are already seeing a lot of interest from first-time US buyers who can take advantage of the latest federal tax incentives and from European and Latin American clients who realize that prices in the Miami and Miami Beach areas have become more reasonable and realistic. These predominantly cash buyers are the most qualified to take advantage of the bargain prices in short sales and foreclosures.”
With an extensive network of committed real estate professionals throughout Europe and Latin America, MC² Realty reaches potential buyers far beyond South Florida. "Now is a great time to reach untapped areas where buyers are qualified and anxious to enter the Miami and Miami Beach markets now that the price is right,” says Harbour.
Marie-Charlotte Piro is a full-time real estate professional licensed in Florida and New York and a Founding Member of the Institute for Luxury Homes Marketing. She has an impressive record of achievement in luxury residential and pre-construction real estate sales with over 1,000 properties sold and closed for investors, end-users and developers, including Fortune International, Extell Development and MCZ/Centrum.
Her partner and Broker President of MC² Realty, Harbour is one of the first brokers in South Florida to obtain the National Association of Realtors Green designation, having received extensive training in the principles of sustainable real estate. He is also a short sale and foreclosure specialist.
MC² Realty’s innovative and sophisticated multilingual website will play an important role in the agency marketing effort by allowing foreign brokers and potential buyers around the world the have real time access to South Florida’s hottest deals and latest markets news.
“The old business model of the giant real estate brokerage doesn’t work in this economic climate,” Piro said. “These changing times require that a real estate company be small, flexible and innovative in order to take advantage of the ever-changing nature of this market. Being experienced and flexible is what makes MC² Realty a viable choice for buyers and sellers today.”